When considering your target audience, use an approach that has a different perspective. If you’re planning a trip, you won’t get in your car and start driving without knowing the directions. The same idea applies when identifying your target audience. Target audience refers to people who want to buy what you’re selling. You need to know where they are, who they work for, their […]
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and our latest stories and insight
and our latest stories and insight
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Experiential Immersion Takes the Lead in the Future of B2B Production
In the B2B production and marketing world, experiential and immersive have already become popular buzzwords. Both methodologies aim to create memorable and impactful encounters in live events though there are fundamental distinctions within the context that should be examined. Certainly, now and even more so in the years ahead, we are moving away from live […]
Aligning Your Company Goals with Trending Initiatives
Several significant trends are shaping organizations’ strategies as we head into 2025. These include customizing customer experiences using data-driven marketing strategies and aligning sales and marketing efforts around conversation intelligence.
