6 Tips for Partnering with your Agency to Amp Up Your Brand

6 Tips for Partnering with your Agency to Amp Up Your Brand

Engaging with a creative agency, whether it’s a longstanding partnership or a fresh collaboration, offers a unique opportunity to amplify your marketing efforts from mere concepts to strategic executions. Here are some pointers for judging a quality agency partner as well as deriving maximum benefit from their expertise and services:

Strategic Synergy and Creative Solutions:

Look for an agency that goes beyond just delivering logistics.  Your agency should act as a strategic partner, offering clarity in vision, innovative solutions and resources, and tools for analyzing results. Their work should demonstrate a deep understanding of your business challenges and objectives, transforming insights into actionable plans and creative executions. A quality agency will need to understand “the whys” of any initiative as a step to suggesting effective methods.

Understanding Your Business:

The best agencies are those that immerse themselves in your industry and brand, striving to understand your target audience and goals. This is a partnership positioned for building your company growth. This alignment ensures that every marketing strategy is not just a repetition of what was, but a thoughtful approach towards what can be, driving efficiency and effectiveness in every campaign. Look for an agency that asks questions and makes you think even deeper about all sides of your potential marketing engagements.

Tailored Services and Dynamic Collaboration:

Evaluate the agency’s team, capabilities, structure, and fee model. Does this align with your potential needs? A good relationship is built on transparency and mutual understanding, where both parties are committed to exploring creative and strategic avenues together. This is where it is important to understand how your company will be able to tap into and benefit from the expanse of services and experience that comes from within a particular agency. Discuss how the agency manages the evolution of projects and ensures that they are being proactive in offering ideas or adapting to changes. Is the agency able to offer you a comprehensive partnership that is able to grow along with your business?

Cultural Fit and Shared Vision:

The harmony between your team culture and the agency’s is crucial. A seamless partnership is fostered in an environment where communication styles, work ethics, and values align.  This synergy facilitates a collaborative work environment that is productive and fosters innovation.

Leveraging Client Insights and Feedback:

Gain insights into your potential or current partnerships by consulting with the agency’s active or past clients. Their experiences can offer a glimpse into the type of relationship that you can expect, highlighting the agency’s ability to deliver on promised results and to maintain a supportive and engaging partnership. Was the agency knowledgeable about and vested in the company’s background, industry, competitive set, target audience, and growth path? Did the agency provide an effective start to finish approach?

Commitment to Your Success:

A genuine eagerness from an agency to work with your team is a telling sign of a fruitful partnership ahead. Look for signs of the agency’s commitment, such as personalized onboarding processes or thoughtful, genuine gestures that show they value your business and are invested in your success. The agency and its team members should have methods in place to learn about your team, the company and its products or services.

By focusing on these aspects, you can ensure that your partnership with a creative agency is not just about executing a set of logistics but about crafting strategic, insightful, and innovative solutions together….about reaching your targeted goals together. Utilizing agency expertise can empower your brand with enhanced direction and resources. This relationship can end up saving you time and money and will set the stage for impactful marketing endeavors that resonate with your audience and drive your business forward.

Louis Claps

Louis Claps

Louis Claps is a founder and co-owner at Exclaim. During his 38 years with the agency, he has consulted and shared insights with hundreds of other leaders, clients, and industry colleagues about challenging the norm and trying to make an impact on their businesses. His leadership role provides a noteworthy perspective from these interactions across geographies and market segments. His philosophy is simple: Be in the moment, listen first, then (if necessary) speak with purpose not perfection, have fun and be passionate and authentic. Sharing insights with others is contagious and helps towards building better relationships. Better relationships builds better businesses. Today’s stakes are high, expectations and the pressure to deliver are intense. Perfection is an illusion, so have fun, keep it real and share your experiences to help others excel.
Exclaim, Inc. is a Creative Experiences Agency that partners with worldwide clients to build relationships with audiences via strategic and creative platforms in EVENTS & EXPERIENTIAL, VIDEO & MEDIA, and DIGITAL & DESIGN. From planning to execution, Exclaim offers a valuable extension to your team for comprehensive campaigns or single projects.