Old site.
New experience.
Endless possibilities.

Client

Norandex

Industry

Exterior Building Products Manufacturer

Services Provided

Art DirectionAudience Research & AnalyticsBrand IntegrationContent StrategyConversion OptimizationDigital StrategyGraphic DesignInteractive Product ToolsPlatform MigrationResponsive Web DevelopmentUX/UI DesignWebsite Design

Norandex Website Redesign

A leading manufacturer of exterior building products recognized that its outdated website was limiting its ability to attract, inform, and convert customers. The legacy platform lacked modern design features, user-friendly navigation, and the digital functionality needed to support both homeowners and contractors in exploring its full product range. With a broader marketing refresh underway, the company identified its website as a critical opportunity to reimagine its brand experience online.

Challenge

The client needed to modernize its digital presence to better reflect product quality and innovation while creating clear, intuitive pathways for multiple audiences. The existing site’s structure restricted engagement and made product discovery difficult—hindering both online visibility and collaboration with distribution partners. The goal was to build a new site that was dynamic, informative, and aligned with the company’s long-term growth strategy.

Solutions

Exclaim partnered with the client to design and launch a next-generation website that merged functionality with visual impact. Key elements included:

Strategic Discovery & Planning: Conducting audience research and analytics review to inform a structure optimized for search, usability, and conversion.

Modern Design & Platform Migration: Rebuilding the site on WordPress to deliver a flexible, mobile-responsive experience with simplified navigation and enhanced visual appeal.

Interactive Product Experience: Introducing tools such as product selectors, resource libraries, and tailored user journeys for homeowners and contractors.

Seamless Brand Integration: Aligning the digital design system with updated marketing materials and sales collateral to ensure consistency across touchpoints.

Results

The new website delivered a modernized user experience that strengthened brand perception and improved customer engagement across digital channels. Visitors now explore products with ease, find relevant resources faster, and engage more deeply with the brand’s offerings. The project set a new internal standard for digital presentation within the organization and reinforced Exclaim’s expertise in designing digital platforms that merge creativity, strategy, and functionality.