From zero,
to local hero.
Making Lubbock notice.

Client

L&W Supply

Industry

National Building Materials Distributor

Services Provided

Ad CopywritingAudience Research & AnalyticsAudience TargetingCampaign ReportingCampaign StrategyConversion Tracking & AnalyticsDigital StrategyGoogle Ads Campaign ManagementMarketing & Communications SupportPerformance OptimizationStrategic Messaging

L&W Supply Google Ads Campaign

A newly opened branch in Lubbock, Texas faced the typical challenges of a greenfield location—limited brand recognition, low local visibility, and the need to quickly build awareness among contractors and construction professionals within the surrounding area. Without an established customer base, the branch required a focused digital strategy to generate qualified leads and drive early sales momentum.

Challenge

The branch needed to establish itself in a competitive regional market and capture attention within a 50-mile radius. With minimal local awareness and a fixed marketing budget, the client sought a cost-effective solution that could raise visibility, increase engagement, and attract new customers without the benefit of preexisting demand.

Solutions

Exclaim partnered with the client to design and execute a targeted Google Ads campaign focused on location-based awareness and lead generation. Key elements included:

Audience Targeting: Reaching contractors, builders, and purchasing decision-makers within the defined service area.

Performance Optimization: Continuous monitoring and adjustment of ad performance to maximize results within the set budget.

Strategic Messaging: Clear, conversion-focused ad copy emphasizing reliability, local availability, and industry expertise.

Data-Driven Insights: Applying learnings from campaign analytics to refine targeting and messaging for future branch launches.

Results

The campaign successfully elevated brand visibility and established a strong local presence for the new branch. Online inquiries and phone calls increased notably, confirming that the strategy effectively drove awareness and engagement. The initiative set a repeatable model for digital activation—demonstrating how localized advertising can quickly position new locations for growth and success in competitive markets.