ABC Supply : Homes for Our Troops Campaign
Project Details
- Client ABC Supply is North America’s largest wholesale distributor of roofing, and one of its largest distributors of siding, windows and other exterior building products.
- ABC Supply
- Industry
- Building & Construction
- Services
- Video & Media Digital & Design
- What We Did
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- Campaign Strategy
- Content Strategy
- Creative Direction
- Motion Graphics & Animation
- Video Production
- Graphic Design
When every view, click, and share builds something bigger.
As part of its ongoing commitment to giving back, ABC Supply sought to raise funds and awareness for the Homes for Our Troops initiative, a nonprofit dedicated to building and donating specially adapted custom homes for severely injured veterans. The 2025 campaign coincided with the high-profile Indy 500 race, offering a powerful opportunity to amplify the message through storytelling and social engagement.
The Story
The Challenge
ABC Supply aimed to raise a multi-million-dollar goal while uniting audiences behind a meaningful cause. The campaign needed to inspire both emotional connection and tangible action, capturing attention in a crowded digital space while maintaining authenticity and respect for the mission.
The Solution
Exclaim partnered with ABC Supply to craft a comprehensive digital marketing campaign that elevated visibility, engagement, and impact. Key elements included:
- Social Media Videos: Short-form storytelling designed to drive emotional connection and motivate audience participation.
- Animated Website Banners: Eye-catching creative promoting campaign milestones and donation calls-to-action.
- Thank You Videos: Personalized, heartfelt messages reinforcing appreciation and community impact.
- Cross-Platform Strategy: Integrated rollout across LinkedIn, YouTube, and Instagram to maximize reach and engagement.
The Results
The Homes for Our Troops campaign exceeded fundraising goals and sparked widespread engagement across social platforms. The initiative not only amplified awareness for the cause but also strengthened ABC Supply’s brand reputation as a company dedicated to service, integrity, and community. Through emotionally driven storytelling and cohesive execution, Exclaim helped transform a fundraising campaign into a national moment of shared purpose and pride.
A Closer Look
The campaign car, on the track and in the stories told along the way.
