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Caremark

Client
Caremark
Industry
Healthcare & Life Sciences
Services
Digital & Design
What We Did
  • Content Strategy
  • Direct Mail
  • Email Marketing
  • Illustration
  • Microsites
  • Packaging
  • Print Collateral
  • Website Development

Make change an easy pill to swallow

Pharmacy benefits manager, Caremark, learned that bigger isn’t always better when they launched their new website. By choosing Exclaim over incumbent global agencies, Caremark received the personalized attention, rapid response and fresh perspective needed to persuade plan participants to switch to the new site.

A Caremark launch kit on a desk with a prescription bottle, brochures and a CD

The Story

Caremark’s goal was to convert a million users within a year. Our personalized, flawlessly-executed campaign reached the million-user mark in just eight months!

A Closer Look

An open Caremark.com brochure, Your Prescription for a Healthier Workforce
A hand holding a Caremark prescription bottle with a label promoting Caremark.com
The Caremark Launch Toolkit for Benefits Managers binder
A Caremark campaign schedule page beside a photo of a smiling couple
A Caremark.com launch page with a man at a computer
The Caremark.com Launch Toolkit menu of brochures, emails, posters and payroll stuffers
A Caremark.com page answering common questions, with a smiling man
A Caremark.com page, Check Out Caremark.com, explaining registration and what the site can do

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