L&W Supply : Google Ads Campaign
Project Details
- Client L&W Supply, part of ABC Supply, distributes drywall, ceilings, steel framing, insulation and other interior building products to contractors across the U.S.
- L&W Supply
- Industry
- Building & Construction
- Services
- Digital & Design
- What We Did
-
- Audience Research
- Campaign Strategy
- Copywriting
- Digital Strategy
- Strategic Messaging
- Analytics & Reporting
- Conversion Optimization
- Digital Advertising
From zero, to local hero. Making Lubbock notice.
A newly opened branch in Lubbock, Texas faced the typical challenges of a greenfield location: limited brand recognition, low local visibility, and the need to quickly build awareness among contractors and construction professionals within the surrounding area. Without an established customer base, the branch required a focused digital strategy to generate qualified leads and drive early sales momentum.
The Story
The Challenge
The branch needed to establish itself in a competitive regional market and capture attention within a 50-mile radius. With minimal local awareness and a fixed marketing budget, the client sought a cost-effective solution that could raise visibility, increase engagement, and attract new customers without the benefit of preexisting demand.
The Solution
Exclaim partnered with the client to design and execute a targeted Google Ads campaign focused on location-based awareness and lead generation. Key elements included:
- Audience Targeting: Reaching contractors, builders, and purchasing decision-makers within the defined service area.
- Performance Optimization: Continuous monitoring and adjustment of ad performance to maximize results within the set budget.
- Strategic Messaging: Clear, conversion-focused ad copy emphasizing reliability, local availability, and industry expertise.
- Data-Driven Insights: Applying learnings from campaign analytics to refine targeting and messaging for future branch launches.
The Results
The campaign successfully elevated brand visibility and established a strong local presence for the new branch. Online inquiries and phone calls increased notably, confirming that the strategy effectively drove awareness and engagement. The initiative set a repeatable model for digital activation, demonstrating how localized advertising can quickly position new locations for growth and success in competitive markets.
A Closer Look
The search ads that introduced the Lubbock branch to its neighbors.
