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ABC Supply

Client ABC Supply is North America’s largest wholesale distributor of roofing, and one of its largest distributors of siding, windows and other exterior building products.
ABC Supply
Industry
Building & Construction
Services
Video & Media
What We Did
  • Strategic Messaging

KEEPING IT REAL

ABC Supply is the nation’s largest building supply company. A Gallup Great Workplace award winner for the past 12 years, the company was looking for new ways to attract top talent. As a long-standing communications agency for ABC Supply, Exclaim recommended the company try a unique recruitment approach. Exclaim developed an exciting strategic digital recruitment campaign focused on positioning the company as an ideal place to build a dynamic career. The campaign featured authentic ABC Supply associate stories, filmed around the country, with associates speaking from the heart about their positive career experiences. These genuine stories were told through a series of videos. Teammates were also featured in photos used in digital media and collateral.

A Closer Look

Two ABC Supply employees shaking hands beside a pickup truck
A Winner Gallup Great Workplace Award title over a shot of ABC Supply drivers
A smiling young woman outside an ABC Supply building
An ABC Supply recruitment display, We Have Your Future Covered, with panels on careers, locations and benefits
A hand holding an ABC Supply recruiting card, Get in the Driver’s Seat, about CDL driving jobs
An open ABC Supply recruitment brochure about career opportunities
ABC Supply recruitment brochures on a table, including Work Hard and Have Fun
A row of ABC Supply recruitment brochures for leadership, inside sales, outside sales and CDL driving jobs
An ABC Supply careers page with a job posting and an About Us section

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