Baird & Warner : Program Launch Reel
Project Details
- Client Baird & Warner is a family-owned residential real estate company, founded in Chicago in 1855, with offices across the Chicago area.
- Baird & Warner
- Industry
- Consumer Goods & Retail
- Services
- Video & Media
- What We Did
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- Content Strategy
- Creative Direction
- Internal Communications
- Scriptwriting
- Storyboarding
- Production Management
- Interview & Testimonial Filming
- Motion Graphics & Animation
- Video Editing
- Video Production
Real stories. Real success. One powerful year in motion.
Baird & Warner, one of the nation’s oldest and most respected real estate firms, entered 2023 following a year of major industry shifts. Market fluctuations had challenged agent performance and morale, but new programs and company-wide achievements highlighted the firm’s commitment to innovation and growth. Leadership wanted to showcase these accomplishments while reinforcing company culture and inspiring their agents to continue leading with purpose.
The Story
The Challenge
With multiple new initiatives and success stories emerging across the organization, Baird & Warner needed an engaging and unified way to celebrate accomplishments and reenergize its teams. The challenge was to create a communication piece that reflected the company’s core values, fostered pride, and strengthened connection between leadership and agents during a period of rapid change.
The Solution
Exclaim partnered with Baird & Warner to produce a dynamic sizzle reel that captured the essence of the company’s achievements and culture. Key elements included:
- Authentic Storytelling: Featuring real agent testimonials that highlighted program success, growth, and personal impact.
- Program Highlights: Showcasing initiatives such as Balance, Ninja, Listing Stream, Key Express, Secure Shop, and Home Easier through engaging visuals and narratives.
- Inspirational Tone: Crafting a video that energized viewers and reflected Baird & Warner’s leadership in agent support, innovation, and community engagement.
- Collaborative Production: Working closely with leadership and marketing teams to ensure every story aligned with the company’s mission and purpose.
The Results
The sizzle reel became a rallying point across the organization, receiving enthusiastic feedback from agents and executives alike. It successfully communicated Baird & Warner’s culture of innovation, reinforced pride among team members, and inspired continued commitment to excellence. By blending authentic voices with powerful storytelling, Exclaim helped Baird & Warner strengthen its internal community and set a confident, optimistic tone for the year ahead.
A Closer Look
Watch the reel that opened the year.
