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Marsh McLennan Agency

Client
Marsh McLennan Agency
Industry
Financial Services & Insurance
Services
Digital & Design Video & Media
What We Did
  • Brand Strategy
  • Content Strategy
  • Copywriting
  • Strategic Messaging
  • Brand Identity & Logo Design
  • Direct Mail
  • Email Marketing
  • Illustration
  • Infographics
  • Microsites
  • Print Collateral

Risks can pop up anywhere!

Convincing high-net-worth individuals they’re taking a risk by having just the standard personal insurance coverage for home, life and auto requires a new way of thinking about personal risk management. It also requires a new approach to target this market. Now imagine doing it in six weeks! Private Client Services (PCS), a business unit of Marsh US, engaged Exclaim to test a pilot acquisition, brand building and lead generation campaign. Our fully integrated program was delivered, on time and on brand!

A Closer Look

An open magazine with a Marsh Private Client Services ad stating that 7 out of 10 high net worth families don’t have proper risk coverage
A hand holding a phone showing the Marsh Private Client Services mobile site
Three Marsh Private Client Services emails with illustrated road maps of risks
A Marsh direct mail envelope with an illustrated landscape
A laptop showing the Marsh Private Client Services website with an illustrated landscape of risks
Marsh direct mail folders personalized for a client named Paul, with illustrated road signs and Let’s Talk panels

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