Risks can pop up anywhere!

Convincing high-net-worth individuals they’re taking a risk by having just the standard personal insurance coverage for home, life and auto requires a new way of thinking about personal risk management. It also requires a new approach to target this market. Now imagine doing it in six weeks! Private Client Services (PCS), a business unit of Marsh US, engaged Exclaim to test a pilot acquisition, brand building and lead generation campaign. Our fully integrated program was delivered–on time and on brand!