Take a product from commodity to extraordinary
Hollister’s Anchor Fast endotracheal tube fasteners offer a gentler alternative to ordinary medical tape. We developed a campaign to inform healthcare practitioners about the benefits of Hollister’s simple product innovation and to encourage them to try something new.
What makes this campaign stand out—aside from our relevant, interactive deliverables—is our role as marketing strategist. We even wrapped up with a roadmap for the sales reps to follow, outlining the delivery timeline and value-added purpose of each campaign element.