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Gatorade

Client
Gatorade
Industry
Consumer Goods & Retail
Services
Events & Experiential Video & Media
What We Did
  • Scriptwriting
  • Event Strategy
  • Logistics Planning
  • Show Graphics & Presentation Support
  • Stage & Set Design
  • Technical Direction
  • Theme Development
  • 3D Graphics & Animation
  • Motion Graphics & Animation
  • Video Editing
  • Video Production

Glitz, glamour and Gatorade

The Gatorade Athlete of the Year awards honor America’s most promising high school student-athletes. For the past decade, we have collaborated with Gatorade’s team and their affiliated agencies to paint the town red with a glitzy Hollywood-style bash that precedes the ESPY awards.

Guests at dinner tables watching a video on a giant screen at the Gatorade Athlete of the Year gala

The Story

This celebration has grown in size and scale, requiring ongoing design, production and logistics support. Our inspiring ultra high definition 4K videos not only supported the live presentation on a cinematic screen, but also celebrated the athletes’ accomplishments alongside the Gatorade brand.

A Closer Look

A 3D floor plan of the Gatorade Athlete of the Year event, showing the stage, screens and dinner tables
A Gatorade title card for Johnathan Gray, football, with the player in uniform
Three women on stage at the Gatorade Athlete of the Year celebration, one holding the trophy
A Peyton Manning title card from the Gatorade Athlete of the Year video, 1993 football
Two dancers performing on stage at the Gatorade celebration
Gatorade Athlete of the Year honorees and guests posing in front of the Gatorade logo
Guests at dinner tables in the ballroom at the Gatorade Athlete of the Year celebration
A host in a blue suit speaking at a clear podium
A title card reading An Award Honoring America’s Elite High School Student-Athletes

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