Baxter : NSC Investor Conference
Project Details
- Client Baxter is a global medical technology company, based in Deerfield, Illinois, whose products are used in hospitals, clinics and homes.
- Baxter
- Industry
- Healthcare & Life Sciences
- Services
- Events & Experiential
- What We Did
-
- Brand Strategy
- Content Strategy
- Creative Direction
- Event Design
- Event Strategy
- Experiential Design
- Production Management
- Stage & Set Design
- Trade Show Exhibit Design
- Venue Selection & Management
- Graphic Design
Less space. More story. Maximum impact.
Baxter Healthcare hosts its bi-annual NSC Investor Conference to engage investors, showcase innovation, and communicate its long-term strategic vision. Following the pandemic, Baxter needed to transition the event from its traditional New York venue to a smaller, local space in Glenview, Illinois, while maintaining the scale, polish, and impact investors expected.
The Story
The Challenge
The relocation introduced multiple challenges: reimagining the event layout for a reduced footprint, integrating a new “Innovation Hall” to highlight product advancements and the recent Hillrom acquisition, and ensuring the environment still conveyed Baxter’s leadership and forward-thinking brand. Every element, from space planning to storytelling, had to be optimized without compromising quality or experience.
The Solution
Exclaim partnered with Baxter to re-envision the investor conference through a creative, space-efficient design strategy. Key elements included:
- Optimized Venue Planning: Transforming the smaller Glenview venue into a cohesive, high-impact environment that enhanced both attendee flow and presentation visibility.
- Innovation Hall Integration: Designing and producing a dedicated space to spotlight Baxter’s newest technologies and the strategic integration of Hillrom’s offerings.
- Comprehensive Event Execution: Managing production logistics, staging, and media to deliver a seamless, on-brand experience that reflected Baxter’s precision and innovation.
The Results
The 2022 NSC Investor Conference exceeded expectations, earning praise for its visual clarity, efficient layout, and storytelling impact. The Innovation Hall became a centerpiece of the event, drawing engagement from attendees and reinforcing Baxter’s position as a leader in healthcare innovation. Positive feedback from leadership and investors alike cemented Exclaim’s reputation for delivering strategic, creative event experiences that communicate complex ideas with clarity and confidence.
A Closer Look
The general session, the Innovation Hall and the graphics that tied them together.
