It takes a village to ensure that all children have equitable opportunities to reach their potential. Exclaim is helping Erikson Institute, the premier graduate school in child development, build that village through a compelling, emotional recruiting video attracting early childhood educators. With our extensive experience producing higher ed communications, we were able to provide insight, creative concepts and targeted messaging for prospective Erikson students. Exclaim captured authentic interviews showing the passion and intellectualism of students and faculty. The video also highlighted the school’s success in producing educators who are changing the future of early childhood education and social work for families.