Who’s the Boss?

Bridgestone Retail Operations (BSRO), the country’s largest auto care provider, works continuously to improve their customers’ experience. So they enlisted Exclaim to help launch a new customer-focused education program. The goals were to grab the attention of roughly 22,000 BSRO teammates and to remind them that the customer—or “Boss”—is always right.

This instructor-led program had a dramatic impact on BSRO’s customer satisfaction scores. BSRO and Exclaim were awarded the Automotive Training Managers Council’s prestigious National Excellence in Training Award.