How to draw a crowd at the world’s largest biotech exhibition

Exclaim designed a tradeshow exhibit for Baxter International that attracted more than two-thirds of the attendees at the BIO International Convention. Our creative theme, “Focus on Science and Technology,” was integrated throughout the booth’s graphics, multimedia presentations and collateral. We also placed life-sized interactive touchscreens at each corner of the exhibit to showcase the attributes—Talent, Focus, Future, Leader—that differentiate Baxter.