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ABC Supply

Client ABC Supply is North America’s largest wholesale distributor of roofing, and one of its largest distributors of siding, windows and other exterior building products.
ABC Supply
Industry
Building & Construction
Services
Events & Experiential Video & Media
What We Did
  • Strategic Messaging
  • Event Strategy
  • Logistics Planning
  • Show Graphics & Presentation Support
  • Stage & Set Design
  • Technical Direction
  • Theme Development
  • Motion Graphics & Animation
  • Video Editing
  • Video Production

A business meeting & a whole lot more

ABC Supply is America’s leading full-service supplier of exterior building products. For its 30th Anniversary Managers’ Meeting, ABC tasked Exclaim with the usual, video production, PowerPoint development, staging, lighting and audio, and the unusual, creating an event with two realities: the actual business meeting and the “television coverage” of the meeting. Two anchors worked from a desk/stage in the back of the huge meeting room while a roving reporter brought laughs and a constantly evolving movement to the room.

ABC Supply award winners in tuxedos holding their awards on stage

The Story

It was a year in the making and an unqualified success for the 1,400 managers and their spouses.

A Closer Look

A packed ABC Supply general session facing screens reading Empower the Future
A performer in a colorful horned carnival mask and costume by the sea
Three hosts at a Business Beat news desk on the ABC Supply meeting stage
A speaker in an orange shirt with a microphone in front of a lit ABC Supply sign
A smiling performer in a white jacket
A woman in a black dress and a man in a tuxedo posing at an evening event
A speaker on a stage framed by giant American flag screens
A trumpet player in a straw hat performing
A man at a podium holding a star award
Guests at dinner tables cheering at the ABC Supply 30th anniversary meeting

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