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Northwestern Medicine

Client
Northwestern Medicine
Industry
Healthcare & Life Sciences
Services
Video & Media
What We Did
  • Strategic Messaging
  • Data Integration
  • Website Design
  • Website Development

SUPPLY AND DEMAND

So many applicants, so few openings. Exclaim approached the challenge of reaching preferred applicants for Northwestern University’s Feinberg School of Medicine by developing personas and advocating a testimonial approach for their recruitment video. Our high visibility marketing communications work with the university has been instrumental in wooing students truly interested in contributing to the future of medicine, a key focus of the school.

A Closer Look

A surgical team in blue gowns operating
A medical student studying a screen of images for his Area of Scholarly Concentration
Visitors around Cloud Gate, the Bean, in Chicago’s Millennium Park
A row of pipette tips over a lab tray
The Northwestern University Feinberg School of Medicine patch on a white coat
A medical student in a white coat with a stethoscope, speaking to camera
A medical student in a white coat examining a patient’s eye
A medical student in a white coat and bow tie at a computer
A group of medical students walking and laughing outside a stone university building

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