Baird & Warner : Employee Recruiting Videos

Project Details

Client Baird & Warner is a family-owned residential real estate company, founded in Chicago in 1855, with offices across the Chicago area.
Baird & Warner
Industry
Consumer Goods & Retail
Services
Video & Media

Powerful stories deliver powerful inspiration

The goal: Profile the extraordinary work of select Baird & Warner Broker Associates and share their stories at the annual meeting, and beyond.

The Story

A Baird & Warner agent in a blue suit on his phone, crossing a city street

The Story

The results: Three short videos tell the stories of three exceptional B & W real estate agents, their motivation, their philosophy and their successes.

Exclaim pre-interviewed the agents to learn more about their work and the company, then taped them in a single day. Allowing them to tell their own stories make the profiles incredibly authentic and personal, revealing the person behind the job and the star quality that inspires their colleagues. The attendees at the B&W annual meeting left feeling pride in their co-workers and motivation to reach new heights. And because the video profiles were so well received, they have been repurposed for other uses.

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