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Locus Robotics

Client Locus Robotics makes autonomous mobile robots that work beside people in warehouses, speeding up the picking and packing of orders.
Locus Robotics
Industry
Technology
Services
Events & Experiential Video & Media
What We Did
  • Strategic Messaging

Robots are great, but they can’t produce results like this!

The goal: generate more leads for Locus Robotics at the 2019 ProMat trade show.

The two-story Locus Robotics booth with a staircase and a banner reading Rapid ROI

The Story

The results: previous years’ sales leads were matched after the first day and half of the show, and by show end were triple the company’s goal. That’s because Locus, which optimizes warehouse automation with cutting-edge robotic technology, turned to Exclaim to put on a dazzling show.

The 3,300-square-foot, simulated warehouse right on the show floor gave 50,000 attendees countless branded touchpoints to see, touch and hear the impact of autonomous robot capabilities up close. Messaging was everywhere: on the robots, in dynamic and interactive displays and on a single-source video system that delivered non-stop content across 42 monitors.

It’s amazing how a highly immersive attendee experience can drive engagement that delivers results far beyond expectations

A Closer Look

A Locus Robotics booth at ProMat 2019, with visitors seated beneath a Track Performance in Real Time screen
A Locus robot beside a demonstration shelf of colorful bins in the Locus booth
A Locus booth wall asking What will you build with us, with the company’s core values and a Let’s Talk kiosk
A booth host showing a visitor a Locus robot’s touchscreen

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