Let’s Talk

Astellas

Client
Astellas
Industry
Healthcare & Life Sciences
Services
Events & Experiential Video & Media
What We Did
  • Strategic Messaging

Breaking Records, Rebuilding Lives

Astellas Pharma teamed up with Donate Life America and the World Transplant Games Federation (WTGF) to break a Guinness World Records Title™. The transplant community trifecta tripled the previous world record by registering the most online organ donors in an 8-hour period. Exclaim created digital signage, print and online media for two Astellas sponsored premiere rugby games, held on the same day as the event. The digital media promoted online registration and WTGF’s “Fit for Life” program, encouraging active lifestyles for transplant patients. The results: record-breaking game crowds, thousands of new organ donors and future lives saved.

A Closer Look

An Astellas digital sign reading Turning Innovative Science into Value for Patients, with free Wi-Fi details
A wide view of fans on a stadium concourse beside Astellas banners and digital signs
A wide view of a packed rugby stadium during a USA match
A Fit for Life ad for the World Transplant Games Federation, supported by Astellas
A sign inviting fans to register as organ donors and be part of an official Guinness World Record attempt
A We Did It sign thanking fans for helping break the Guinness World Record for organ donor sign-ups

Like What You See?

Let’s Talk

Still Curious?

Check out what we did for these clients.

See More Work