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Baxter

Client Baxter is a global medical technology company, based in Deerfield, Illinois, whose products are used in hospitals, clinics and homes.
Baxter
Industry
Healthcare & Life Sciences
Services
Digital & Design Events & Experiential Video & Media

How to draw a crowd at the world’s largest biotech exhibition

Exclaim designed a trade show exhibit for Baxter International that attracted more than two-thirds of the attendees at the BIO International Convention. Our creative theme, “Focus on Science and Technology,” was integrated throughout the booth’s graphics, multimedia presentations and collateral. We also placed life-sized interactive touchscreens at each corner of the exhibit to showcase the attributes, Talent, Focus, Future, Leader, that differentiate Baxter.

A Closer Look

The words Focus on Science & Technology on a glowing green and blue globe graphic
Visitors at the Baxter exhibit looking at touchscreens beside a lit Future display
A woman touching a Baxter touchscreen showing a world map of production facilities
A Baxter exhibit wall mapping manufacturing, drug delivery and research around the world
The words Talent, Advancing Healthcare Through Science & Technology, on a glowing round panel
The Baxter exhibit stand with its logo, high tables and visitors
Two visitors at a Baxter touchscreen kiosk
Baxter exhibit panels on sustainability and community partners

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