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DWFritz

Client DWFritz designs and builds precision automation, inspection and measurement systems for manufacturers.
DWFritz
Industry
Manufacturing & Industrial
Services
Events & Experiential
What We Did
  • Creative Direction
  • Strategic Messaging
  • Brand Activations
  • Event Strategy
  • Trade Show Exhibit Design
  • 3D Graphics & Animation
  • Motion Graphics & Animation
  • Graphic Design

Protected process. Open booth. 10X the traffic.

DWFritz needed to get attendees out of the aisles and into its meeting room, without revealing any of its protected processes.

The back wall of the exhibit with the DWFritz logo and a video screen, under the hanging DWFritz ring sign

The Challenge

Grab attendees’ interest on a show floor full of competitors, without explaining any of DWFritz’s complicated, protected processes.

The Solution

We designed a motion graphics attract video, paired with 3D-printed models mounted to the screen, that simplified a highly protected, complicated process. Attendees came to the booth with questions, instead of the sales team having to pull them in.

The Results

Ten times the usual foot traffic, plus on-site and follow-up meetings with three of the world’s largest automakers, all new sales leads.

A Closer Look

The exhibit on the show floor.

The exhibit from the aisle: the DW Energy tower, a lit information panel and the touchscreen kiosk
The DW Energy touchscreen kiosk in front of the enclosed meeting room
Close-up of the angled touchscreen on the DW Energy kiosk
Inside the meeting room: a table and chairs in front of a blue DWFritz Precision Automation wall
The exhibit from the opposite corner, with a tall lit panel beside the DW Energy tower

Like What You See?

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What Our Client Had to Say

We have always done this show internally and it has always been 2nd rate. This year using Exclaim, we really showed up with a big presence!

Mike Pacione CEO DWFritz

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