Going Next Level

Challenge: Locus Robotics, a heavyweight in warehouse robotics automation, wanted to go “beyond the booth” at a large supply chain trade show in order to increase deeper connections and engagements with their customers.

Solution: An off-site private event at a nearby brewery location was transformed into a Locus-branded activation and hospitality area. Locus robots were used to directly interact with guests. Brand ambassadors introduced guests to an interactive photo mosaic wall and social media photo station. Animated graphics and video elevated the brand experience while signature cocktails crafted with the Locus brand were served. While the trade show floor was extremely valuable, this additional function provided for developing a more personal connection between the Locus team and potential clients…and opening many doors to future partnerships.