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Locus Robotics

Client Locus Robotics makes autonomous mobile robots that work beside people in warehouses, speeding up the picking and packing of orders.
Locus Robotics
Industry
Technology
Services
Events & Experiential
What We Did
  • Strategic Messaging

Going Next Level

Challenge: Locus Robotics, a heavyweight in warehouse robotics automation, wanted to go “beyond the booth” at a large supply chain trade show in order to increase deeper connections and engagements with their customers.

MODEX banners for games, networking, Wi-Fi and food trucks on the show floor

The Story

Solution: An off-site private event at a nearby brewery location was transformed into a Locus-branded activation and hospitality area. Locus robots were used to directly interact with guests. Brand ambassadors introduced guests to an interactive photo mosaic wall and social media photo station. Animated graphics and video elevated the brand experience while signature cocktails crafted with the Locus brand were served. While the trade show floor was extremely valuable, this additional function provided for developing a more personal connection between the Locus team and potential clients…and opening many doors to future partnerships.

A Closer Look

A crowded Locus Robotics reception in an industrial-style venue decorated with balloons
An elevator door wrapped in Locus Robotics Nex Level graphics with an upward arrow
Guests gathered under hanging lights in a brick venue, with Locus quotes on screens
Trade show guests in lanyards talking in a busy room
A woman filming with a phone gimbal in front of a Locus Nex Level wall
Guests walking past a building wrapped in a giant blue Locus Nex Level banner

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