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ABC Supply

Client ABC Supply is North America’s largest wholesale distributor of roofing, and one of its largest distributors of siding, windows and other exterior building products.
ABC Supply
Industry
Building & Construction
Services
Video & Media
What We Did
  • Strategic Messaging

We never thought we’d say this, but...

The goal: Create a compelling and authentic story to help ABC Supply truck drivers understand that having SmartDrive cameras installed on trucks is good for both the company and for drivers.

An ABC Supply driver in a cap at the wheel of his truck

The Story

The results: ABC knew installing cameras on its delivery trucks would have drivers reacting with a resounding “What? No way!” ABC’s safety team reached out to Exclaim to develop a story around their drivers and the misperceptions about the technology. Drivers shared their experiences through on-camera interviews, getting very real about their initial reservations and how they felt after driving with this tracking and safety technology.

Having peers share their personal stories and feelings worked miracles. Other drivers became convinced that cameras are working for them, not against them. Today the video is used as part of training as the truck cameras are installed at ABC branches across the US.

A Closer Look

A SmartDrive safety camera mounted on a truck windshield
Two ABC Supply flatbed trucks being loaded with roofing materials in a yard
A worker in a hard hat and safety vest unloading drywall from an ABC Supply truck at a building site
An ABC Supply driver in sunglasses and a high-visibility shirt at the wheel
An ABC Supply manager in a blue shirt standing in front of a company truck
A driver walking around a loaded red, white and blue ABC Supply truck

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