VIEWS FROM THE 2ND FLOOR
WHERE WE SHARE OUR CREATIVITY, INDUSTRY EXPERTISE, AND OUR LATEST STORIES AND INSIGHT
Know, Feel, Do: The 3 Outcomes Every Video Strategy Should Include
Every effective video should be built around three outcomes: what the audience should know, feel, and do after watching. This framework helps teams create videos that inform, connect emotionally, and drive action, whether for marketing, internal communication, or events. Most…
Building Lasting Relationships for Long-Term Success: The Exclaim Way
We’ve always believed in the long game from the very beginning, building better relationships with everyone in our orbit improves business performance.
AI In Animation: Getting More Impact From Your Creative
Artificial intelligence (AI) is transforming the animation industry, providing substantial benefits to clients by enhancing the efficiency of and quality on animation projects.
Use It or Lose It!
Engagement For Live Meetings
In modern meetings, engagement means way more than just harnassing attention. It means participation and interaction and activation. It’s true focus is about what that attendee remembers afterward. It’s about whether a person walks away feeling curious vs. bored, inspired vs. indifferent, confident vs. overwhelmed. So how can we structure engagement in the planning process?
Better Bites: The Power of Shorter, More Dynamic Videos
We’re living in a culture saturated with visual stimuli. With so much content around us, concise and dynamic storytelling reigns supreme. While long-form videos have their place, trends show creators migrating to Instagram, TikTok and YT Shorts to capture audiences’ fleeting attention spans.
We Like To Move It!
In today’s digital business landscape, distinguishing brand and its related messaging is paramount. Using animation in marketing campaigns can elevate presence and engagement. In fact, the majority of organizations, no matter their audiences, can utilize motion graphics in some way…